Area Sales Manager
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Position Overview & Specifications
Job Title : Area Sales Manager
Responsible to: Business Development Director
Place of Work: This position is based in the North requires travelling within the UK.
Main Purpose of Job
As a solutions provider to the holiday home and park industry, Regal Leisure Homes is part of the wider Omar Group which has a yearly group turnover of approx. £100m. Regal Leisure Homes is recruiting for an Area Sales Manager for Northern England, to manage its high-quality customer base supplying both caravan holiday homes through the Regal brand and high-quality leisure lodges through the Omar brand. The candidate should ideally live centrally but is not essential. This will be a field-based role, and nights away from home will be expected. You should be highly motivated and driven self-starter able to demonstrate past success in managing a portfolio of customers in a high value product industry.
The role:
· Planning and carrying out customer visits to a regular agreed schedule to ensure full coverage of the area. Servicing all aspects of customer relationship including sales, promotions, and providing exceptional customer service to all customers
Collecting and reporting market intelligence information and adhering and contributing to the company’s management information and sales database systems including submission of weekly call reports.
· Assist with planning and preparation for, and attend, company shows and trade and industry exhibitions and events.
· Deliver sales growth via effective management of existing accounts and acquisition of new accounts, meeting or exceeding target sales for the business
· Developing and implementing sales initiatives and strategies to the key demographics
· Liaise with internal departments to ensure effective and efficient customer service and account management
· Build an understanding of our products, and key technical data – become “expert” on our products as well build an understanding of the competitors.
· Attend sales meetings at the company’s Head Office
· You will be required to work additional hours therefore need to be flexible to meet the needs of the business and customers
Skills, Knowledge & Experience
· Proven sales experience in a customer-driven environment with at least 5 years previous sales experience in a similar role
· Experience actively using a CRM system
· Good interpersonal and communication skills
· Excellent time management skills
· Effective decision making and problem solving skills with an ability to be flexible and adaptable to a face pace environment
· Enthusiastic, strong team player who is self-motivated and able to work under own initiative
· Take personal responsibility for the quality of service you deliver and demonstrate high standards of personal conduct
· Good Microsoft office skills including Excel.
Job Types: Full-time, Permanent
Salary: £40,000.00-£50,000.00 per year
Benefits:
- Company car
- Company events
- Company pension
- Cycle to work scheme
- Flexitime
- Free or subsidised travel
- Free parking
- Life insurance
- On-site parking
- Referral programme
Schedule:
- Flexitime
- Monday to Friday
- Weekend availability
Supplemental pay types:
- Bonus scheme
Work Location: One location
Application deadline: 15/04/2023
Reference ID: sales area manager
Expected start date: 01/05/2023
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: General
Based on transatlantic hiring benchmarks for Area Sales Manager roles across Regal Leisure Homes's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to General.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £40,000 - £50,000 bracket, including retirement vesting and health parity.
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