Junior Marketing Executive

Job description – Junior Marketing Executive

Job Title: Junior Marketing Executive

Hours: 40 Hours week, Mon – Fri

Department: Marketing

Salary: £24,000- £27,000

We are looking for a Junior Marketing Executive with a passion for Marketing.

You will help shape our multi-brand insurance marketing strategy and execution as we grow in an ever-changing travel market.

In return for your passion, skills and dedication we work Monday – Friday and offer:

• Flexible working
• Hybrid working (you must be able to commit to 2 days a week working from our office in Kings Hill, West Malling, Kent)
• Competitive salary
• Enhanced annual leave
• Development opportunities
• Employee Assistance Programme
• Death in Service benefit
• Private Health Insurance
• Critical Illness Cover

Role and responsibilities

• Work with the Marketing team to fulfil business and brand strategy across a number of in-house brands
• Execute campaigns and marketing activity across multiple channels, including Paid Search, Paid Advertising, SEO, PR, Affiliate Marketing, Email Marketing, Websites and Social Media
• Produce relevant content and engaging copy to be used across all marketing channels in line with briefs and brand guidelines
• Analyse the performance of campaigns and websites through reports and provide recommendations for optimisation
• Management, monitoring and growth of our social media channels and communities
• Provide clear, basic reporting on channel or campaign performance
• Arrange and deal with customer contact queries and complaints, including liaising with other teams, posting responses to negative reviews and handling requests
• Create and develop engaging social media content plans
• Manage, monitor and grow our social media channels and communities
• Identify and research any key business leads or prospective partnerships
• Identifying consumer pain points, make suggestions for improvements based on customer behaviour insights
• Providing clear basic reporting on PPC account performance
• Create PPC landing pages and ad copies, run search ranking reports and basic site crawls for site content changes, broken links and redirects
• Support in executing our SEO strategy to drive traffic, revenue and new customer acquisition
• Create and deploy email campaigns through our email marketing software Pure360
• Creating different types of marketing copy and content i.e., written, audio, video, infographics in varying styles and formats for different channels

Desirable Skills

• Strong storytelling ability with excellent verbal and written communication skills
• Able to identify topics that engage audiences, as well as identify and articulate new approaches to communicating with customers
• Good analytical skills
• Meticulous approach to spelling, grammar and accuracy
• Good knowledge or understanding of marketing principles, channels like PPC and SEO and the sales funnel
• Background in Marketing or Communications preferred, or experience across the whole marketing mix
• Marketing or Communications-related degree or equivalent would be an advantage
• Ability to prepare and present reports in a clear and concise way
• Empathetic, customer-centric thinking

Personal Attributes

• An interest in marketing with a real desire to learn, develop and contribute
• Passionate about delivering innovative and compelling marketing content
• Inventive with creative ideas on how to engage audiences
• Excellent time management and organisational skills
• Self-motivated team player who has the confidence to work independently but with support
• Champion of a ‘Test-and-Learn’ approach
• Highly organised and creative
• Curious – able to identify topics that engage audiences, as well as identify and articulate new approached to communicating with customers

Job Types: Full-time, Permanent

Salary: £22,000.00-£27,000.00 per year

Schedule:

• Monday to Friday

Work Location: In person