Marketing Manager - Campaigns

Location: Pontypridd (hybrid working, 1 – 2 days per week in the office)

Equal Opportunities

At Transport for Wales (TfW) we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales' leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.

Introduction

An exciting opportunity to join TfW as a Marketing Manager who will plan, manage, deliver & evaluate behaviour change and marketing campaign activity to address agreed objectives targeting defined consumer and B2B audiences relevant to travel via bus/coach, their integration with rail services and active travel provision.

Role responsibilities

You’ll develop customer proposition plans, media planning briefs and associated expenditure budget plans to implement annual marketing campaign project requirements by collaborating with internal and external stakeholders to deliver commercial and journey volume objectives.

You'll commission, manage, and apply the learnings from a range of audience insight advice, and analysis activities to ensure briefs and projects are delivered on time and within budget to enhance TfW’s brand and achieve marketing goals.

You'll commission and manage a range of customer proposition materials and marketing campaign assets by understanding brand, marketing, and target audience insight requirements to ensure briefs and projects are delivered on time and within budget.

Who we are looking for

You’ll need to have:

• A degree and/or diploma level qualification in marketing or an associated discipline.
• Budget management to achieve return on investment targets.
• Experience and proficiency in developing, briefing, managing & evaluating marketing campaigns.
• A comprehensive portfolio of work in marketing campaign development and delivery in transport, travel, tourism, or an associated sector.
• Experience of effectively managing external suppliers/agencies to develop and deliver marketing campaigns to achieve requirements.
• Previous experience of managing delivery of campaign materials for multiple channels, including print, digital and experiential.
• Experience of applying insight to inform marketing campaign development and design.
• Experience of collaborating with colleagues and stakeholders on multiple projects, adapting to changing priorities, and effective time management skills.
• Highly numerate & analytical.

Benefits:

• Salary sacrifice pension scheme
• 28 days holiday (excluding bank holidays)
• Free travel across the TfW Rail network
• 4x death in service
• Employee Assistance Programme
• Flexible benefits (Including Electric Car Lease Scheme and Cycle to Work Schemes)

Who we are

Transport for Wales (TfW) is the not-for-profit company driving forward the Welsh Government’s vision of a high-quality, safe, integrated, affordable and accessible transport network in Wales. Our mission is to ‘Keep Wales Moving’ by providing customer-focused service, expert advice and infrastructure investment.

Welsh Language Skills

The ability to speak Welsh would be a plus but is not essential for this role.

* Please note, we reserve the right to close this vacancy early if we receive sufficient applications.

Job Types: Full-time, Permanent

Salary: £37,200.00 per year

Benefits:

• Company pension
• Cycle to work scheme
• Free or subsidised travel
• Wellness programme
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Pontypridd, CF37: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location: Hybrid remote in Pontypridd, CF37

Reference ID: REC00684