Online Education Marketing Manager
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Position Overview & Specifications
Online Education Marketing Manager
This is an exciting opportunity for a strategic and creative Marketing Manager to help drive the growth of Online Education at the University of Aberdeen – a top 20 University in the UK and top 200 in the world.
School/Section External Relations Staff Category Administrative Position Type Full Time, Part Time Duration of Post Substantive Grade Grade 7 Salary From £43,414 Salary to £51,805 Location Aberdeen Closing Date 12/02/2023 Ref No MKT028AX Documents- Further Particulars.pdf
(PDF, 1570.93kb)
Over the past five years, the University of Aberdeen has significantly grown its portfolio of fully online programmes and courses with these being promoted through the University’s sector-leading On-demand Learning site. Online education is now an increasingly important part of the University’s teaching portfolio. With the goal of increasing awareness of Online Education and the diverse portfolio of programmes and courses on offer, the new Online Education Marketing Manager will play a pivotal role helping drive the growth of the University’s online learning population, using creativity, commercial know-how and strategic thinking to maximise marketing opportunities for a variety of audiences, develop the brand, and build partnerships. With excellent communication and relationship-building skills, the Online Education Marketing Manager will work consultatively with a variety of internal teams and subject matter experts internally; while also proactively managing partners and businesses externally, building a long-term strategy for business engagement with online education.
This is a unique opportunity for a passionate and experienced marketer to hit the ground running during an exciting time of growth and development, helping shape the future of Online Education alongside our dedicated team of experts. We look forward to hearing from you!
Salary will be at the appropriate point on Grade 7 scale (£43,414 - £51,805 pro rata) with placement according to qualifications and experience. This post is available on either a full-time or part-time basis. Please indicate your preference in your covering letter.
Informal enquiries should be made to Fiona Morrison, Head of Marketing and Brand Development, e-mail: Fiona.morrison@abdn.ac.uk
Should you require a visa to undertake employment in the UK you will be required to fulfil the minimum points criteria to be granted a Certificate of Sponsorship under the requirements of the Skilled Worker visa. At the time an offer of appointment is made, you will be asked to demonstrate that you fulfil the criteria in respect of qualification and competency in English. For research and academic posts, we will consider eligibility under the Global Talent visa. Please do not hesitate to contact Patrycja Bromm, HR Adviser (Graduate Trainee) (e-mail: Patrycja.bromm@abdn.ac.uk) for further information.
To apply online for this position visit www.abdn.ac.uk/jobs
Job Reference Number: MKT028AX
The closing date for the receipt of applications is 12 February 2023
The Directorate of External Relations embraces a diverse working environment and recognises the many benefits this can bring. Applications from individuals from across all of the equality protected characteristics are encouraged.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Colleges & Universities
Based on transatlantic hiring benchmarks for Online Education Marketing Manager roles across University of Aberdeen's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Colleges & Universities.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £43,414 - £43,414 bracket, including retirement vesting and health parity.
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